Without visuals to accompany the audio, music would be a much different and much more lackluster art form. Music videos have been an important inclusion in marketing plans and rollout strategies for years, and the abilities of the videographers who shoot and direct them have only expanded. However, due to the relative ease cameras that shoot high-quality footage can be operated with today, it’s become common for themes and ideas to be often replicated on screen. Not many people who call themselves “videographers” or “directors”, actually have the skill, courage, or imagination to create videos that stand out from the rest.
There are, however, a select few individuals, who are well-equipped creatively and skilled enough in editing, to warp our perception of reality and create one-of-a-kind videos each time they pick up a camera or open After Effects. Gibson Hazard is a name that comes to mind quickly, as he’s built his reputation off of raising the bar of what’s possible with each new visual he puts forth. But, there are many more directors, who unfortunately don’t have the same level of fame and work without a budget in the hundreds of thousands of dollars, who also create impressive visuals.
With that being said, in this article DoOverDon’t has elected to champion a video director who fits the aforementioned description, as well as an artist with whom he frequently collaborates. This Massachusetts-based pair, director Xandros and musician Johnny Finesse, recently dropped a music video for Finesse’s song titled “Joe Joe” on YouTube. This being the third installment in their catalog together, the “Joe Joe” video admittedly had a lot to live up to. The two’s previous collabs, one for Finesse’s song titled “Johnny’s Bizarre Adventure” and the other for his track “A-/+ World”, each had their own unique visual effects accompanied by impressive vocals. But, after watching this video, it’s clear that both Xandros and Finesse were aware that “Joe Joe” needed to be something new and fresh when planning and shooting.
During the video, we find Finesse alone in the forest, as well as occasionally located near a body of water. As he performs, Xandros uses speed ramps, zoom transitions, and rapid light adjustments to visually match Finesse’s sonic speed and energy. Utilizing color to his full advantage, Xandros turns the blue sky to turf green and frequently exaggerates the colors that the trees and leaves surrounding Finesse have to offer. There are two main scenes that stand out in the video itself; one being the ground-level nighttime shot of Finesse performing through the quick flashing of a strobe light, and the other of the artists’ dancing silhouette dipped in some strange, fluid-like metallic mask. Both of these specific scenes truly bring the entire visual together. Finesse’s vocals are not to be overlooked in the slightest here either, as he effortlessly floats over the Cordot produced beat throughout.
We’ve attached a link to the “Joe Joe” music video at the bottom of this article, where you can experience everything we covered here for yourself. While you’re there, don’t forget to check out the “Johnny’s Bizarre Adventure” and “A-/+ World” videos either, we can assure you that you won’t be disappointed. You can also find the “Joe Joe” audio on all of Johnny Finesse’s streaming service profiles, located inside of his last project: “Johnny’s Bizarre Adventure Pt. 1”.
Link to “Joe Joe” Video: https://www.youtube.com/watch?v=aeNBUpKIAzw